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"MOSTRO" PISCO BRAND

I dug deep into Peruvian stories and folklore to come up with a name and design that captured both the old and the young of Peru to create a popular local drink called pisco. I found a classic legend that spoke of a monster in the shape of a jaguar that would attack travelers in the jungle until slain by a hero and remembered that the word people use today to signify “Awesome” is Mostro which translates to English and Spanish as the monster.

 

The typography and sketch were used to unite the visual experimentation of this two different uses of the word. Gaining a fresh and culture full look that is ready to beat ABSOLUTE and BACCARDI